Izelle Hoffman – LIFESTYLE CHEF

Izelle Hoffman


Izelle Hoffman is SA’s newest rising star in the culinary industry and although she never formally trained as a chef, growing up in a household where great food was always of comfort and a source of nourishment, it seemed a natural progression for her to take inspiration from the dishes she grew up with and turn them into a modern, playful and healthy culinary experience. Born with Congenital Hip Dysplasia and 14 operations later she is adamant to make people aware of the health benefits of eating the right foods and choosing a life of wellness that is closer to traditional African styles of cooking, where raw ingredients and freshness are priority.

Like so many South Africans, growing your own vegetables and experimenting with different flavours has always been a part of Izelle’s upbringing. With both her grandmother and her mother boasting a world class vegetable garden and her aunt, who was the moderator of Home Economics for the North West province, Izelle’s development into a ‘’conscious foodie’’ was inevitable. 


Having already proved herself as a formidable businesswoman with a penchant for marketing, Izelle has found creative ways of combining her passion for food and people with solid strategies to bring those three components together through projects she is involved with around the country.

She is no stranger to television and print media and can now be seen as the lifestyle chef on one of SA’s largest television breakfast shows, Die Groot Ontbyt and Real Health on The Home Channel. She also hosted several cooking inserts on SuperSport where she created her mouth watering signature dishes with the assistance of SA’s top PSL Soccer Players. But Izelle also loves sharing her knowledge and recipes in the Fitness Industry and is the food editor for Muscle and Fitness Hers and Mens Fitness Magazine and writes for the Afrikaans Woman’s Magazine Finesse.

Izelle, in partnership with Lily Geerdts, is in the process of launching an exciting campaign and platform called Thrive For Good, where corporates, estates and schools will have access to organic vegetables, and vegetable juices straight from the farm, all with a positive spin off to Headstart Kids, an NPO giving less fortunate kids, and malnourished kids a head start in life.

From young farm girl with a passion for food to entrepreneur and lifestyle chef – Izelle Hoffman’s passion for people and drive for improving the lives of communities around South Africa is unstoppable. She represents the organic food journey so many South African and African families identify with, living from the earth’s richness is the African wellness journey Izelle shares with the world. 

Food, the same as culture is an international language and Izelle encourages people from all walks of life to rethink what they put in their bodies in a fun, healthy way.

As Izelle explains, time and health are some of the most important aspects that money can’t buy, making it two of the most precious commodities in your life. ‘’We only live once and we only have one body to live it in. 

“Take care of your body. It’s the only place you have to live.”